Website Design Olds Alberta - Windsor Graphics - Featured Services - Website Design, Development and Maintenance for business.






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		Additional Services beyond the site itself Unlike a printed brochure or newspaper advertisement, a website is an evolving piece of communication. I will work with you to put a plan in place for updating and enhancing the content of your website on a regular basis, whether your site is best updated on a quarterly basis, monthly, or weekly. If your business or organization is not committed to keeping the website current and up-to-date, you should think long and hard to determine if you really need a website at all. Your website also requires monitoring visitors, where they came from, where they went, and the pages of most interest. We can start with basic stats and work our way up to complete web statistics monitoring reports; it's entirely up to you. Remember, a lot of people know how to design a website, but few know how to market it to your customers and potential customers. Give that serious consideration before hiring your webmaster. Hire someone like me, someone who will help as you are ... Taking Care of Business!

Website Updating, High Rankings, Studying Stats

Creation and maintenance of a Windsor Graphics website go hand-in-hand. I highly recommend maintenance of your website be handled by the original designer whenever possible. It has been my experience that the staff or volunteer training and subsequent follow-up is more time-consuming, more expensive, and less efficient than having a professional maintain your website. The content of your site is protected when only one person knows passwords and can make changes. Staff or volunteer turnovers are not a problem. Staff or volunteer workload is not a problem. I also recognize that when you want to have a change made, you want to have that change made immediately.

In my office, updating and maintenance of each website receives priority. If a simple or small change is requested on Monday, that change will appear on your website on Monday, 95% of the time. Larger or more elaborate changes may span a number of days, and I will provide an anticipated timeline for those types of updates.

That being said, there is a dimension of designing interactive processes that will allow you to update portions of your own site, on your own time. For more on this, please visit my Interactivity page.

One thing you know you need is Search Engine Optimization, or SEO. You know that because someone told you so. But what is it, and why do you need it?

SEO involves improving the volume of traffic to a website from search engines by studying algorithms on search results. It is not the same as SEM, or Search Engine Marketing, which you pay for.

I understand how the search engines work, recognize the differences between the major search engines, and incorporate SEO tactics into all my website designs. There are a whole range of tricks professionals use to attain high rankings for their clients. I will do everything I can to get you top rankings in the search engines.

Online Marketing

You may plan a great party, but if you forget to send out the invitations, no one will show up. The same holds true for a website. Web marketing needs to be active to be effective. I will see that the appropriate audience is made aware of your online contributions through various promotional efforts.

Registering your website with Search Engines and Directories is still the most effective method of generating traffic to your website. In many cases, the majority of your website visitors will come from search directories that specialize in your field or occupation, and can pull over 90% of the traffic to your website. I will help sift through the directories that key in on your industry, and register your site with those that will draw the most qualified or interested parties to your website.

OFF-LINE MARKETING REMINDER
When you place an ad in the phone book or local newspaper, remember to include your website address!

office@windsorgraphics.ca